Amarilis Lugo

Amarilis Lugo

I am a media strategist with a passion for merging online and offline experiences. I’m data obsessed, the kind of person who will research every aspect of a topic to find the media story behind it. For the past 5 years, I have worked within the multicultural space for clients such as Novartis, MILK, Verizon, Merck and Lufthansa Airlines. What I love about this field is that it takes numbers on a screen and brings them to life. When you see a flowchart it's not just how far your media dollars will go it’s actually a roadmap of how your target is going to exposed to your brand. (*presses stop on uplifting instrumentals)

I’ve never been able to keep my hands still for very long, so I have a ton of hobbies. Knitting, painting, cross stitching, scrapbooking, even tinkering with micro electronics, I’ve dabbled in alot. I love to bake and will try any recipe that has chocolate in it. Though the one thing I have perfected is the most simple cookie of all, the ginger snap.

I’m also an avid reader and gamer of all sorts. I love almost any graphic novel that Image publishes but my current favorites are SAGA, The Wicked and the Divine, and Rat Queens. Almost every month, I host a board game night which is not your typical Scrabble/Trivial Pursuit affair but more like a chance to get into heated arguments over the Games of Thrones board game, Coup and Betrayal at the House on the Hill. As for video games, I play Diablo III and Hearthstone.

Last but certainly not least I try to have as much fun outdoors as I can. Though I love media and all my connected devices sometimes it’s good to unplug. My favorite hike thus far has been Mount Beacon in upstate NY. One of my goals is to climb it’s sister peak, Breakneck Ridge, in the next decade.