I'm a professional blogger. I write about advertising, mobile, and technology issues. Allergic to working at an office, I'm tied only to my iPhone, iPad, and my Mac. I work wherever I can get an Internet connection. Throughout my college years I've always done graphic design work for student organizations and a number of events and upon returning to Jakarta from Melbourne, I started my career as a freelance print designer before I was hired by an Apple Reseller as part of the company's design team.

Later, Macworld Indonesia approached and asked me to join the magazine as its executive editor, which I happily obliged for two years before my freelance spirit kicked in again. I was briefly part of the Singapore-based startup blog called e27 before I joined DailySocial, Indonesia's tech startup blog and spent 3.5 years raising issues in technology, questioning motives, results, and reasons behind Indonesia's technology startups and led the blog as its chief from 2012 to 2014.

While fluent in both Indonesian and English, I write far better in English. You can find my articles, stories, blog posts, and photos, at the links below and also at publications such as Jakarta Globe, The Jakarta Post, Macworld/PC World, and the Wall Street Journal. I co-wrote a Mac OS X Leopard tips and tricks book with Dirgayuza Setiawan.

In 2014 I co-founded AdDiction, an English language blog covering the Indonesian advertising scene.

Between 2016-2018 I ran a national startup program called 1000 Startup Digital for Kibar and the Ministry of Communications and Informatics where I lead workshops on building digital products and startups in 10 cities in Indonesia.

I left the program to be part of the App Store editorial team at Apple until the end of 2020.