I live in the world of the semantic web - plugged in, online and social. I am the Director of Interactive Services & Media at Financial Marketing Solutions. If it has a screen, I want to understand how to maximize its appeal - while adding usability, meaning, structure, functionality and even fun to the brand experience. I thrive to reach people the new-fashioned way, right at the moment of relevance. I am passionate about being forward thinking, digitally driven and downright wired.