I'm one of those ad lovers who watches TV just for the sake of criticizing or praising advertisements. Every step of the process intrigues me, from the font selections to the strategic placement of props. What I find most interesting is consumer behavior, and the many new ways to get the people going. With the changing media climate comes the need to adapt to our new social world online, and at our fingertips. Advertising is changing its shapes and forms, and I'm going to find ways to help it impact society on a global level, for the better. Ready?