Mohamed Amine LAKAAB

SEA Account Manager, Google AdWords Analytics Certified Specialist, and Consultant in Casablanca, Morocco

I'm Amine (am-ine), certified AdWords & Analytics specialist with +5 years of experience. I spent 3 years at a well established digital agency and 2 years as a freelancer building & managing AdWords Search, Display, YouTube and RTB campaigns for local and global clients.

I speak French & Arabic (native), English (excellent) both proficient for research, ad and keyword management.

I will be happy helping you maximize your ROI and reach your ROAS goals, whether it is through an audit with clear recommendations or creation and management of your campaigns with:

- ROI oriented PPC approach when building, managing and optimizing Google Ads (ex Google AdWords) campaigns including Search, Display, Remarketing, YouTube & Mobile but also Facebook Ads, Instagram, Twitter and LinkedIn.

- Industry & competitors analysis, backed up recommendations and strategies.

- Keywords research, Quality Score and Landing Page optimizations

- Strong knowledge of tracking setup in order measure the ongoing success of your campaigns.

Here are some facts about me:

★ I am a Google Partner

★ Strong business and analytical thinking

★ Managed PPC campaigns during full life cycles : from identifying client goals, targeted audience, developing a relevant strategy, build and implement, early optimization and mature account routine maintenance.

★ Solid knowledge of Facebook Ads & Google Best Practices.

★ Excellent communication skills

★ Exceptional Response Rate

★ Clear process and working methodology

★ Active member @Google Advertiser Community and Marketing Automation enthusiast.

  • Work
    • PPC Manager
  • Education
    • Toulouse Business School