The rice bowl is sac in every home in Japan.
It is perceived as the life giver.
LETTER FROM GROUP MD
CONNECTING EMOTIONALLY WITH YOUR CUSTOMERS
Relationship are meant to last .Relationship Marketing is not just about having a "buddy" relationship with your customers as customers do not wish to have that .
Relationship Marketing uses the event-driven tactics of customer retention marketing, and treat marketing as a process over time, rather than single unconnected events.
By moulding the marketing message and tatics to the lifecycle of the customer, the relationship marketing approaches able to achieve a very high customer satisfaction with highly profitable results.
Keeping this in mind, using the Relationship Marketing methodology, AMIRA recently customized programs for individual consumer groups. The ubiquitous customer and his/her role in driving business growth occupied the center –stage at the Mothers Day celebrations Planned in the " Mom in a Million Contest".
A perfect example of "Emotional connect " with the customer ,compliments and enhances brand of a product and its company.
THE FRAGRANCE OF AMIRA FILLS THE AIR
AT BHARTI WAL-MART HEAD OFFICE
AMIR A invite for the sampling event
The AMIR A Namkeens stall at the Amira Plant in Gurgaon The AMIR A Namkeen stall at the Corporate Office
The 7th of April 2012 was a day of flavour and taste of the finest of AMIRA Pure Basmati Rice at the Bharti Wal-Mart Head Office in Gurgaon A total of 500 officials from both the verticals (Retail Format & Cash & Carry Format) inclusive of Top Level, Middle Level Management as well as Junior Level Management of Bharti Wal-Mart who tasted the flavour of AMIRA Pure Basmati Rice. This activity was conducted for BRAND BUILDING as well as a Customer Relationship Management exercise. AMIRA received overwhelming response from each and every associate based on the following parameters • Error Free Activity. • Entire event was perfectly packaged. • Excellent taste. Cate