In India AMIRA FOODS has established a network of over 122 distributers across over 24 states through General Trade,Modern Trade and HORECA.To meet the diverse market requirements ,the company's prime focus has been to understand the demographics and psychographics of the region and offer the ideal product mix for the best value.
Internationally the AMIRA brand is available in more than 20 countries worldwide, and growing more and more.
AMIRA FOODS is a force to reckon with and has made its presence in the quality conscious International Product mix mainly in the Ethnic Trade, Mainstream - Multiples and Foods Service . The product currently being marketed in the International market include Traditional Basmati, Extra Long Grain Basmati, Brown Basmati , Pakistani Basmati, Thai Jasmine and Sona Masoori from the South of India .
Besides rice, the International Product Mix also includes AMIRA Palm Oelin Oil from Malaysia which is primarily marketed in the Middle East and the African Continent.
APPETIZING RICE CIRCULAR FOR YOU
THE AMIRA FOODS NEWSLETTER
VOL.32 APRIL,2012 ISSUE
Karan A Chanana
Chairman Amira Group
"GOING GLOBAL IS A TANTALIZING PROPOSITION IN TODAY'S
MULTI-POLAR WORLD.WE AT AMIRA SEE OURSELVES AS GLOBALLY LOCAL"
Global retailing, the sheer diversity of customers can confuse the best of brands. Success in a global marketplace requires a fine balance of two essential capabilities—a global approach to the business and a local view of the customer. While building a standardized approach, it is important to have integrated back-office operations to secure the economies of scale that can handle the complexities of selling in multiple markets. Even more importantly in such a customer facing industry, a view of the customer that leverages the core brand and offering in each local marketplace is important. Sharing an industry view point, Karan A Chanana, Chairman of the AMIRA GROUP comments- "No longer is the world economy dominated by the United States, Europe and Japan. Countries like China, India and Brazil represent increasingly robust consumer markets." Emerging economies will account for more than half of global consumption by 2025, adjusted for differences in purchasing power. Emerging markets for many products.