Amir Charnis

Santa Monica, California

Great ideas are often sparked with the question, "What’s missing?"

We all depend on smart phones and tablets every day. They are incredible devices, but when it’s time to charge and sync, it can be a frustrating experience. The cables can be too short to reach where you need, they’re downright ugly looking, and too often they simply don’t work.

So that's why I set out to make smart devices sexy with accessories that not only look amazing, but feel great and deliver dependable performance. These may seem simple goals, but as I searched for partner companies, I lost count of how many times I heard, "Sorry, we can’t do that."

The fact is that big companies are slow and resist change. That's why I decided to found, I relish the unconventional, and with my own company, I could set out to do things in my own unique style. I'm willing to take risks for things I believe in. My goal is to constantly find new ways to innovate and grow with my company.