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San Francisco, CA
Creative, analytical, and experienced Product & Marketing leader with a track record of addressing customer needs and growing traffic and revenues for three marketplace startups:
• Currently, as Director of Product Marketing at Rocket Lawyer, where I joined via the January 2013 acquisition of LawPivot. I played an important role in the LawPivot integration, and now my team is responsible for Product Marketing of Rocket Lawyer's three product lines.
• Previously as Vice President of Marketing at LawPivot, a legal Q&A marketplace where my leadership resulted in a stepwise (x10) increase in traffic, dramatically higher Google search rankings, and plummeting CPA. Successes resulted in our acquisition.
• At oDesk, a global employment marketplace, where I was responsible for all customer acquisition, I dramatically expanded our reach through innovative achievements in SEO, Affiliate Marketing, and Strategic Evangelism. Organic traffic growth exceeded 50%.