San Francisco, Bay Area
I am pursuing a Professional Certificate in Marketing from UC Berkeley with focus on areas of Digital Marketing, Marketing Research, Marketing Analytics, Product Management, Data Mining using SQL and Strategy Making and Branding.
Alongside being a full-time student, I am working as a Marketing Specialist at ReliableCoders, a premier boutique firm developing websites and mobile applications for clients in various verticals. I drive the lead generation and lead nurturing campaigns using marketing automation tool ACT-on and CRM tool SalesForce. Additionally, am focussed on creating a community on social media and running tactical campaigns on paid media including GoogleAds and Facebook Ads.
I also run the social media campaigns for a well-known Forbes blogger and drive lead generation campaigns for New Business Strategies.
I hold and MBA degree in Marketing and Finance from a top 10 B-school in India post which I had worked for 3 years as a Product Manager at Max New York Life Insurance Co. In this role, I had successfully launched 5 Products (2 Internet Products) contributing to 35% of the total portfolio. I spearheaded Product Life Cycles from Idea Generation through concept testings, writing the business case and PRD, collaborating with cross-functions to develop the product, develop go-to market plans and launching the product across 5 channels.
With the entrepreneurial drive I founded a travel venture Detour India aimed a providing customized travel recommendations to people keen on exploring the Indian subcontinent. I developed the website and ran tactical campaigns on several travel based social media including Trip Advisor.