Hey there, I’m Amrita. I live in Toronto, Canada. I do Growth and Marketing stuff for tech scale-ups.
I currently run Marketing at Superside, a Y Combinator startup backed by Sam Altman, Slack Fund, Freestyle and High Alpha. I believe good execution is the ultimate differentiator. I also believe that frameworks and rituals are fundamental to a healthy, aligned and sustainable process.
If you're looking for some advice and mentorship on Growth, Marketing or GTM in general, just ping me. Specifically, I help B2B SaaS startups figure out:
1. Your Go-To-Market strategy including positioning, messaging, pricing and distribution channels and offers.
2. Building of your Marketing and Inside sales orgs, and common gotchas you should be aware of.
3. The ins and outs of running experiments that will give you incremental lift in all that you do.
My product marketing and demand gen background, and general contempt for the "growth at all costs" mentality makes me a level-headed ally for all things GTM.