allie wassum

Orange is my favorite color. It's bright and positive just like my approach to work and life in general. I'm a self-motivated natural leader who loves communicating, which is probably why I care about social media so much.

I'm originally from North Carolina - sort of a southern belle (except you probably won't hear the accent...maybe after a martini or two). I'm a TAR HEEL. I'm passionate about being creative, positive, and energetic. I love to write, research, listen, and stay mentally and physically active.

I blog for myself at and tweet from @social_allie. I'm the Social Media Strategist at db&r, so I also blog at and tweet for @dbrboston.