Amy Booysen

Hi, I’m Amy Booysen — your Business Automation Partner.

A lot of people might call me a “digital marketer,” but here’s the truth: I don’t just push out emails or schedule posts and hope something sticks. I build the systems behind the scenes that make sure your leads don’t get lost, your sales don’t stall, and your customers feel looked after long after they buy.

That’s why I like to call myself a Business Automation Partner — because I don’t just hand you email templates or half-baked funnels and walk away. I work with you to design, build, and run the automations, workflows, booking systems, and CRM pipelines that keep your business moving — whether you’re awake or asleep.

Over the last 8 years, I’ve worn many hats inside marketing and sales — from crafting customer journeys at Mr D Food (South Africa’s eCommerce leader), to leading marketing as Marketing Manager at CleverProfits, to building advanced GHL systems for UK property agencies at The ValPal Network. Today, I partner with small businesses, lean teams, and agencies as a freelance GHL implementor and automation specialist — helping them get unstuck, organised, and ready to scale.

✅ What I Do

✔️ Help businesses find their unique voice and craft powerful email marketing strategies — from copywriting to full email campaigns.
✔️ Set up automated email & SMS funnels that turn new leads into loyal customers — without you manually chasing every reply.
✔️ Build booking systems, lead magnets, and follow-up touchpoints that naturally move people down your sales pipeline.
✔️ Create CRM setups with landing pages, forms, and tracking all in one place — giving you clarity and control without the overwhelm.
✔️ Proficient across multiple CRM and email platforms, including GoHighLevel (GHL), Braze, ActiveCampaign, Mailchimp, ClickFunnels, Zoho, Hubspot and SendGrid.

💡 Why I Do It

Because too many small businesses work so hard just to stay afloat when the right systems could give them freedom to grow. For me, automation isn’t about replacing human connection — it’s about making sure you never miss it.

If you’re ready to make your marketing and sales flow smoother, simpler, and smarter — let’s connect. I’d love to be your partner behind the scenes, helping you build something that runs and lasts.