Amy Li is a multidisciplinary creative director and designer, founder of iheartsuperkid, a technology company that focus on developing fun educational apps for kids. She is also on the board of directors of Humanity+. Amy has years of experience specializing in branding, creative marketing strategy, and user experience design for global brands such as Yahoo, AT&T;, VW, and Sony etc. She is passionate about combining design, technology, and human factors to create state of the art products that impact our daily lives. Her work was showcased as “App of the Week ” in the New York Times, and also featured in Gizmodo. One of her true passions in life is to use her skills to help members of the scientific community become better communicators, one typography and one interface at a time. Amy earned her BFA with honors in graphic design at CSULB: the program has been ranked among the top eight of over three hundred programs in a national survey of professional designers. She later continued her education in Advanced Web and Interactive Design at UCLA.