Amy Sangster is the CEO and Co-Founder of MemberUp, a software platform that helps creators build thriving online communities, and the founder of CreatrBusiness, where she helps creators build and monetize 6-7 figure personal brands with proven systems.

Her journey began in 2012 when she went viral on YouTube, building an audience of over 100 million views. She turned that reach into an eight-figure business by creating online offers that served and monetized her audience.

Since then, she's built multiple businesses from content, consulted for nine-figure brands, and proven that a personal brand is the most valuable asset you can build - especially in the age of AI where trust is the competitive advantage.