Vice President, Social Strategy in New York
With over a decade of integrated marketing experience working on some of the world's largest brands from beauty to booze, Amy finds creative ways to help her clients stand out as new communications platforms emerge.
Amy is the Vice President of Social Strategy at M Booth, working across practices to help teams develop integrated marketing campaigns that merge PR, social, influencer, content creation, paid and more. She most recently helped launch Made @ M Booth, the firm's revamped content studio.
Amy is also a Huffington Post blogger, having penned articles about investing in women and the intersection of social media and charitable giving. She has also spoken on panels about social media marketing at conferences like Social Media Week and Advertising Women of New York.Amy is passionate about social good and currently serves as an advisor for two organizations that focus on economic development and education abroad:She's the FirstandThe Adventure Project.
In her previous role as the Digital Director ofCone Communications,she worked with account teams to come up with integrated campaigns for the firm's food & beverage brands such as Keurig Green Mountain, Qdoba, Food Should Taste Good, Larabar and more. She also worked on cause campaigns for the USO and BOKS (Build Our Kids Success), Reebok’s cause program.
She began her career at DeVries Public Relations, overseeing social media strategy, content and community management for brands such as Pantene, Olay, Fekkai, Tide, Downy and Sam Adams. Prior to that, she was entirely dedicated to the Tide brand, focusing on the Tide Loads of Hope program, which brings clean clothes to families affected by disaster.