Anabel Sanchez

I help organizations cut through the noise and build marketing that actually works, whether that means untangling a messy CRM, making sense of website analytics, or getting Sales and Marketing to finally pull in the same direction.

With over 15 years of experience in B2B marketing operations across global companies like Sony, SAP, NTT Communications, and Maples Group, I've spent my career turning scattered data and siloed teams into coordinated, results-driven programs.

Today, I bring that same care and discipline to two different audiences: mid-size companies where misalignment between Sales and Marketing is quietly costing them revenue, and small businesses that need practical, no-jargon marketing guidance.

Whether you're a wellness studio owner, a nonprofit figuring out your digital presence, or a company whose Sales and Marketing teams are talking past each other, I'd love to help.

Here's where I spend my time:

Sales & Marketing Alignment

For companies where Sales and Marketing aren't quite in sync.

When Sales and Marketing operate in silos, the symptoms are familiar: leads go cold, messaging is inconsistent, teams blame each other, and revenue opportunities quietly disappear.

I help companies bridge that divide, not just by fixing processes, but by building the kind of genuine cross-team collaboration that actually sticks. That means honest conversations, shared ownership, and alignment that goes beyond a shared spreadsheet.

I can help if your teams are struggling with:

• Establishing open, effective communication across Sales and Marketing
• Setting collaborative goals and measuring success together, with metrics both teams trust
• Designing a unified customer journey that reflects how buyers actually behave
• Building customer-centric alignment so both teams are solving for the same person
• Creating lead handoff processes that reduce friction and finger-pointing
• Continuously improving how the two teams work together, not a one-time fix
• Bringing authenticity into cross-team interactions so collaboration feels real, not forced
• CRM and pipeline visibility so everyone is working from the same picture

Skills & methods: CRM optimization · lead lifecycle design · lead handoff & SLA frameworks · pipeline attribution · campaign performance analysis · cross-functional reporting · Salesforce · HubSpot · Eloqua

Marketing Clarity for Growing Organizations

For small businesses & nonprofits

You don't need a large marketing department, you need someone who can spot what's slowing you down and help you fix it fast.

I work hands-on with small teams to identify the bottlenecks holding your organization back, then build clear, actionable plans focused on results you can see quickly — not in two years.

I can help if you're dealing with:

• Tools you're paying for but not fully using, with step-by-step guidance tailored to your setup
• A website that gets visitors but doesn't convert them into bookings, sign-ups, or sales
• Repetitive manual tasks eating up your team's or volunteers' time
• Unclear or inconsistent outreach that isn't bringing in new clients or donors
• No real visibility into what's working and what's wasting your budget
• Quick wins for customer acquisition, retention, and new revenue opportunities
• A customer or member experience that feels clunky and needs simplifying

Skills & methods: SEO audit & optimization · marketing automation · audience segmentation · email marketing · analytics & reporting · Wix · Squarespace · Mailchimp · HubSpot · ZoomInfo

Regardless of where you're starting from, you don't have to figure it out alone. Sound familiar? Let's talk.

Contact: [email protected]