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Anand Arora is a product development manager at Unilever Laundry R&D.; He is a graduate from IIT Roorkee in Chemical Engineering. He has worked as a Project Leader for innovation based projects within Unilever where he was responsible for New Product Launches especially in a new laundry technology area within Unilever. He has experience in working for NPD (New Product Development) in countries like Thailand, Philippines, Romania, India , Brazil, China and Turkey. He has also worked as Deploy Manager in Unilever catering to South Asia laundry business. Prior to working in Unilever, he worked as a Process Engineer in Indian Oil Corporation Limited, Vadodara Refinery, India. Anand has a personal website at http://www.anandarora.com where he shares his views and blogs with general audience. To know more about him, email him directly at firstname.lastname@example.org