Andrea Giovenali
Consultant, Small Business Owner, and Writer in Milano, Italia
I'm the founder and CEO of Nextplora. I have been working in marketing and advertising for thirty-five years starting as a media expert in large international advertising agencies such as JWT and Young & Rubicam. In the mid-90s I made the first digital advertising experiences and projects in Italy, I published one of the first books on the impact of the multimedia revolution, and I was among the founders of the IAB. Since 2000, along with my insight agency Nextplora, I help successful companies to analyze and understand the effects of advertising, the consumers behavior, and the evolution of markets.