Sports Business Strategist - Founder & CEO, Strategic Advisors Group. 35+ years shaping brands, rights and growth across the global sports industry

For more than 35 years I have worked across every side of the sports business: brand, product, media rights, sponsorship, technology and M&A. That full view of the industry is what I bring to every mandate.

I started in product. As the first Product Manager of Lotto Sport, I helped create the Stadio football boot and the Boris Becker tennis shoes, and helped take the brand to world no. 2 in football.

As Marketing Director at Salomon, I helped launch the industry's first ski-binding-boot packages and created innovative marketing approaches.

As VP at ISL Worldwide, I sold the most relevant sponsorship packages for the FIFA World Cup and UEFA Euro 2000 and built the industry's first sponsorship activation programs.

As SVP and Board Member at Quiksilver Europe, I ran a soft-goods business representing 78% of a $2.5B company and led the ROXY and DC Shoes acquisitions.

As Sr. VP of Global Business Development at Kinexon Sports, I helped bring its sports tracking technology to every NBA team, top football clubs and beyond.

In 2007 I founded Strategic Advisors Group (SAG), a boutique network of 25 senior partners across Miami, Milan, Geneva, London, Dubai, Tokyo and Hong Kong. We have advised Nike, adidas, ASICS, Under Armour, Red Bull, FIFA, UEFA, IAAF, FIBA, the IOC, the NBA, the NFL and Kinexon Sports on strategy, partnerships, market entry and turnaround. I am also the only Senior Business Advisor for Sports at CDI Global M&A.

I see the whole picture, identify opportunities and problems early, and turn strategy into measurable results with multicultural teams in Europe, the Americas and Asia.

A lifelong athlete, I am a guest lecturer on sport at leading universities, with continued ties to SDA Bocconi and the London School of Economics, and a keynote speaker at the world's top sport congresses, CES and ISPO.

I work in English (native), Italian (native), French (fluent), and basic German and Spanish.