Head of Strategy & Innovation in Hong Kong
I'm half Korean, half Austrian, and an entirely new breed of planner, combining communications fundamentals with a deep understanding of digital technology.
These skills, turbocharged with a passion for cultural anthropology, have helped me to win prestigious awards at Cannes Lions, the EFFIES and the AMEs. In 2013, I was named Campaign Asia-Pacific’s Planner of the Year for North Asia, and in 2017, I received the Strategic/Brand Planner of the Year title for Greater China. The same year, I was also listed amongst Creativepool’s Global Top 100 Influencers.
I am also a published author in the field of cross-cultural consumer research, and frequently write articles for industry publications such as ClickZ, Marketing Magazine, Campaign Brief Asia, Campaign Asia, and the WARC Blog.
I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian. In my free time, I like to illustrate comics, snowboard, and continuously find new ways to keep my little daughter entertained.