Andreas Krasser

I'm half Korean, half Austrian, and a creative strategist turned CEO.

My work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. I was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, I was listed among Campaign Asia’s 40 under 40, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry.

I am a published author in the field of cross-cultural consumer research, an avid writer for industry publications, and I also frequently lend my views on stage at international marketing conventions.

I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian.

In my free time, I like to illustrate comics, pretend to lift heavy weights, and film Arts & Crafts YouTube tutorials with my little daughter.