Andreas Krasser

Head of Strategy & Innovation in Hong Kong

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I'm half Korean, half Austrian, and an entirely new breed of planner, combining communications fundamentals with a deep understanding of digital technology.

These skills, turbocharged with a passion for cultural anthropology, have helped me to win prestigious awards at Cannes Lions, the EFFIES and the AMEs. In December 2013, Campaign Asia-Pacific named me Planner of the Year for Japan and Korea, and in 2017, I was listed amongst Creativepool’s Global Top 100 Influencers.

I am also a published author in the field of cross-cultural consumer research, and frequently write articles for industry publications such as ClickZ, Marketing Magazine, Campaign Brief Asia, Campaign Asia, and the WARC Blog.

I am fluent in German, English, Korean, and also know how to get myself into trouble in Russian. In my free time, I like to illustrate comics, snowboard, and continuously find new ways to keep my little daughter entertained.

  • Work
    • DDB Group Hong Kong