Head of Strategy & Innovation in Hong Kong
I am a Strategic Planner of the post-digital era, applying traditional advertising thinking to the dynamics of our times, where digital is not a media anymore and brands are defined much more broadly than ever before.
I have created brand campaign strategies as well as digital roadmaps and social media strategies for leading international brands across various industries and several markets. I am a published author in the field of cross-cultural consumer research and believe in the value of scientific analysis, while never neglecting my gut feeling.
My multi-cultural upbringing taught me how to embrace change, facilitate and be empathetic, which all led me to naturally gauge and create business issue-solving ideas for my clients.
I am fluent in German, English and Korean. And I know how to get in trouble in Russian. In my free time I like to illustrate comics, snowboard and lose myself in the world of Star Trek.