Born in Hamburg. Studied Philosophy, German Language and Literature and Theatre Arts in Hamburg and Vienna. From 1997 worked at various German-speaking theatres as dramaturge, press officer, artistic project manager and marketing director.
From 2004 till 2011 PR and Marketing Director for Schaubühne Berlin. Launched DON communications agency in Spring 2009 and Seyffert Production GmbH in Winter 2010.