Andrea Serapioni is a San Francisco-based new media artist and designer inspired by all medias and means of communication. He's interested in the tools of the new communication models and in the relationship between human and machine. Andrea is a Web Designer, Graphic Designer and Motion Graphics Artist. He's also a very good organizer, thinker, problem solver and all his work always maintain a healthy balance between user experience, functionality and visual impact. His process is in constant evolution and progression. In 2009 he won the full tuition scolarship at IED Turin, in 2010 he moved to San Francisco and he's currently studying Web Design and New Media at the Academy of Art University. He believes that design is everywhere and that detail make the difference.