Andreas Szabo

Let's get in touch:
andreas.szabo@web.de
01577 - 194 62 95
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Andreas Szabo is an analytical and sales oriented Marketing Manager with a thorough understanding of Marketing Strategies + Plans, Lead Generation, Marketing Mix, Marketing Campaigns, Online Marketing and Marketing Analysis. Proven ability to drive sales gains and increase brand awareness in both direct and indirect channels.
Results

o Drove significant market share growth by executing local market penetration program

o Lead Generation: established Telemarketing with 10 – 20% response in highly competitive markets

o Created promotional campaign (dealers & end-users) that boosted sales for product line turn-around

o Social Media: Strategy, set up and development, LinkedIn, Facebook, Xing

Marketing Skills:

Marketing Strategy + Plans & 4 Ps
Lead Generation & Telemarketing
Promotional Campaigns
Trade shows & Events
Trade Marketing

Brand Management + CI/CD
Collaterals, Newsletters
Tracking/Reporting/KPIs
Website & Landingpages, SEO & SEA, Email

Social Media: LinkedIn, Xing, Facebook

CRM-tool Project Manager
Industry, Lifestyle, B2B, Fortune 200

Product Launch Plans
Product Marketing
Customer & Market Analysis/Insights
Member European Marketing & Salesteam

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Entwickeln und Umsetzen von Marketing- und Kommunikationsstrategien und -maßnahmen: traditionell sowie digital/online für versch. Medien + Kanäle

Marketingpläne, Lead Generation, Kampagnenmanagement

Print + Broschüren, Messe + Event, Markt- u. Wettbewerbsbeobachtung

CI/CD & Branding + Markenmanagement

Erfolgskontrolle/Tracking/KPIs + Reporting

Steuerung Agenturen + Dienstleister

Berufserfahrung: Mittelstand, Premium-Brands, Markt- und Technologieführer, Fortune 500, Industriegase, Medizinische Gase, Kältemittel, Werkzeug, Kaffee

IT & Tools: Adito CRM-Tool, CMS Typo 3, Regiograph, Mindjet, Mailchimp, SurveyMonkey, MS Office 2016, SAP, Mindjet Mindmanager, Confluence/Jira, ASIT, Scrum, Starfish Retrospektive, Verkaufsstark texten, Pareto-Prinzip/80-20

Sprachen: Deutsch Muttersprache, Englisch verhandlungssicher