Born in New York, to an Argentinean father and a Puerto Rican mother. At age 6, this mutt moved to Puerto Rico, his current home. Spent college picking an art major at Pratt Institute, Escuela de Artes Plásticas and The Art Institute Of Fort Lauderdale, majoring in Film, Industrial Design and finally Graphic Design. Worked at some “have no money so I have to get something” design shops for 2 years. And got his first “I want to tell people where I work at” job in 2006 at JWT San Juan.