Andres Monroy Urrego — Revenue Architect & Founding Partner at OnlyDo Events, based in London 🇬🇧/🇪🇸.

I help founders build high-performing teams that scale execution, culture and results using elite sports team strategy. OnlyDo Events runs invitation-only executive sessions and programmes focused on talent and leadership.

Most scaling companies ($1M–$50M) have the product and the traction. What they lack is a team that executes without the founder in every room. Meanwhile, UK leadership trust is at historic lows — stressed leaders are exiting, decisions are slowing, and execution breakdowns are quietly threatening otherwise strong businesses. That's the gap I was built to close.

Over the last decade, I've scaled organisations from 5 to 120+ and helped clients generate £25M+ in recurring revenue.

Using elite sports team strategy, through OnlyDo Events we run programmes focused on building championship-winning teams. At the core is the E³ methodology (Entertain, Engage, Educate): high-energy experiences, hands-on work on real challenges, and proven frameworks you implement immediately. No one-day workshops. No temporary enthusiasm. No corporate theatre.

The Dream Team Framework addresses what most advisory work misses — structural deficiencies. Squad composition, role clarity, culture architecture, performance rhythm, and eliminating single points of failure: the people who hold all the knowledge, all the relationships, all the decisions. When they burn out or leave, the business pays a disproportionate price. We fix that before it happens.

"The companies that break through aren't the ones with the most resources — they're the ones that execute most consistently."

When I first heard of the Dream Team methodology this resonated heavily from my years of performance learning across football, American football, water polo, underwater hockey, running track, and tennis—sports where role clarity, conditioning, communication, and coaching cadence determine results under pressure.

The patterns are consistent across every sport and every business: clear roles, coaching cadence, marginal gains that compound, and accountability that creates ownership rather than blame.

🎤 I've spoken at stages in London, Kaunas, Madrid and Gran Canaria.

📆 Want to explore our upcoming events?
👉 https://onlydoevents.com/events