Andres Salce

Andres Salce has been in charge of producing tours and concerts for Enrique Iglesias, Ricardo Montaner, Franco De Vita, Olga Tañon, Alejandro Sanz, Frankie Negron, Elvis Crespo, Marco Antonio Solís, Ricardo Arjona, Camila, Reik and Ednita Nazario. The production of the now mythical sold-out concert of Luis Miguel in New York’s Madison Square Garden in 2001 and Wisin & Yandel “La Revolucion Tour” are among some of the other successful accomplishments achieved by Andres Salce. The outcomes of these projects have been a solid reputation in the Latino show-biz world for Andres Salce and a confirmation of his entrepreneurial skills. In his beginnings, Salce worked at JN Records, where he collaborated with some of today’s biggest Latin music exponents and obtained a first-row seat to witness the birth of the explosive musical genre in which reggaetón would later become. After JN Records, in 1997, Salce worked as a promotions executive for Latin Capitol EMI, and for Fonovisa in 1998. In these positions, Salce managed to successfully establish and maintain solid relations with the press, radio and television. By the year 2000, Salce was working for Warner Latin Music, where he stood out for obtaining a greater mainstream presence for the record label’s artists. By 2002, and due to his outstanding public relations skills, Salce returned to EMI Latin Music after various internal changes within the label. Salce continued evolving in the promotions and artistic development areas; however, this time his responsibilities included a much greater participation at the corporative level, which then took him to be the head of UBO’s marketing and promotions personnel and later Sony Music. After working at Universal Latin in 2004, Salce decides it’s time to build-up his own agency: Cerro Music Group. Today, Cerro Music is in charge of implementing promotional campaigns for Sony BMG, Venemusic and Machete Music. Cerro Music Group was also in charge of managing and producing several campaigns and concert tours for various acclaimed latin artists such as; Aventura, Los Hermanos Rosarios, Reyli Barba, Jennifer Lopez, Kat De Luna, Tito El Bambino, Hector Acosta amongs others