Andrew Pennell

North Carolina

What connects marketing, strategy, and user experience?


It's critical to understand the fundamentals of marketing, strategy, and user experience in order to use them all together effectively. More importantly, if one can ask the correct questions, one can prescribe solutions that are creative, unique, and more effective overall. The ability to synthesize these three areas has quickly become a skill necessary to the rapidly changing global digital environment.

This unique expertise requires an understanding of systems thinking, product design, project management methodologies such as Agile and Lean practices; user experience, consumer behavior, human factors, and applied cognition.

With their combined competencies, a multidisciplinary digital practitioner, like myself, harnesses a unique perspective necessary to lead both digital and analog experiences into a most promising future.

  • Work
    • Florida State University
  • Education
    • University of Central Florida
    • Florida State University
    • University of South Carolina