Andre Wayne Reid

I’m a Strategic Communications Consultant and Destination Marketing Specialist with over 20 years of leadership across the Caribbean’s hospitality, tourism, media, and lifestyle sectors. My work sits at the intersection of culture, commerce, and storytelling: where authentic brand narratives drive measurable growth.

Throughout my career, I’ve had the privilege of leading high-impact rebranding campaigns, shaping public narratives for luxury hotels, reimagining heritage attractions, and crafting cross-sector strategies that connect people to place with purpose. Whether I’m advising a tourism board, revitalizing a hotel brand, or producing cultural content for national media, my goal is always the same: to create meaningful visibility, deepen engagement, and unlock long-term value.

What sets me apart is my ability to see both the story and the strategy. I bring a rare blend of executive insight, creative vision, and operational know-how, earned from years of experience in senior leadership roles, national campaigns, and on-the-ground activations. I’ve worked with institutions like the Ministry of Tourism (Devon House), Spanish Court Hotel (S Hotels Jamaica), Royal Plantation (Sandals Resorts), and the Jamaica Observer, delivering results through narrative-driven marketing and stakeholder collaboration.

As a regular contributor to national media on South American food, wine, and culture, I stay close to the pulse of consumer sentiment while championing the power of place. I believe great communications don’t just inform, they inspire, connect, and convert.

If you're building a destination, a brand, or a bold idea, I can help you bring it to life.