Andrew Bruce Smith

I've spent 27 years in PR, marketing communications and journalism. I'm Managing Director of escherman, a digital communications consultancy. I am a co-author of 'Share This', a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. According to Lord Sugar: "This book is a useful guide to using social media effectively". I'm also an Approved Trainer in social media, SEO, analytics and digital marketing for the Chartered Institute of Public Relations (CIPR) and PRCA (Public Relations Consultants Association) in the UK.