Andrew Donahue

Small Business Owner, Social Media Manager, and marketing in Duluth, Minnesota

Andrew Donahue

Small Business Owner, Social Media Manager, and marketing in Duluth, Minnesota

Hire me

Accomplished digital strategist focused upon the development and execution of strategic online marketing plans and implementing successful omni-mix marketing campaigns. Known for strengthening marketing solutions in competitive markets while delivering innovative online concepts and social procedures.

Education

College of St. Scholastica, 2010 - 2012 Duluth, MN

Masters of Business Administration, Marketing Concentration December 2012

Masters of Management, Business Leadership Concentration December 2012

University of Wisconsin-Superior, 1998 - 2002 Superior, WI

Bachelor of Science, Marketing and Management May 2002

Professional Experience

University of Wisconsin-Superior Superior, WI

Director – Small Business Development Center April 2015 – Present

Responsible for the overall strategic planning, administration, and coordination of business in an eight-county area in Northwest Wisconsin. Develop an integrated and cohesive array of educational programs and services for small to mid-size business owners, leveraging regional collaborative partnerships in the scope of economic development.

• Develop and implement SBDC marketing strategies, including stakeholder communication, reports, website and social content, and quarterly budget financial planning.

• Design 2015-2016 Entrepreneurial Training Program curriculum to benefit financial and business plan development, along with marketing and social strategies for new entrepreneurs.

• Foster and continuously develop relationships with key economic development professionals, county educators, and key regional representatives to collaborate on economic impact studies.

Expand Your Horizons Group Duluth, MN

President/CEO February 2013 – Present

Create, manage, and implement digital marketing strategies across a variety of platforms with emphasis on relationship management and strategic partnership growth. Responsible for development of content to be utilized as operational pieces used in marketing campaigns, website development, and social media.

• Manage 10 primary accounts from a variety of business genres, resulting in positive growth in website and social traffic for each account.

• Develop and execute simultaneous marketing campaigns on a variety of media platforms such as print, radio, television, and social media in order to leverage cross-demographic traffic.

  • Work
    • UW-Superior - SBDC / EYH Group