Andrew Fumento

I’m Andrew Fumento, a copywriter in the advertising and entertainment industries.

I’ve been a writer as long as he can remember – my dad taught me to walk by having me hold on to a pen instead of his finger. My dad let go of the pen, and I kept walking. I’ve had a pen in my hand ever since!

I’ve always love advertising. I wrote my first "commercial," for Jif peanut butter, when I was in third grade. I convinced my parents and two thirds of my friends' parents to switch to Jif with my slogan, "Choosy parents choose Jif!" – not a bad conversion rate for my first ad.

When I was 20, I wrote, produced and directed my first pro bono TV public service announcement. I’ve also written, cast and directed radio commercials.

A graduate of the University of Illinois, Urbana-Champaign, I have produced humorous and compelling creative content for every format, from billboards and broadcast spots, to multimedia and social media campaigns for media and technology companies like Lenovo, Philips Interactive, Sony, Warner Bros., and Universal.

At Warner Home Entertainment, I was a Senior Copywriter, and later, the Director of Editorial – producing, writing, and editing the content on over 10,000 Warner titles and on multiple entertainment websites. I also produced special features and online content and was responsible for innovations in navigational functionality and structure for video formats including DVD and Blu-Ray.

In 2011, I became the proud father to my wonderful son, George Bailey. Inspired by Georgie to find ways to make the world a better place for children (and those who used to be children), I began writing pro bono Public Service Announcements and publishing daily #PSAaDay messages on Facebook – helpful bits of info and inspiration, meant to improve and perhaps even save lives. I have also provided free resume and job counseling assistance for more than 400 people.

Known for writing humor with heart, I am currently writing my first book, "Hero Complex: Solving 99.9% of the World’s Problems… without Help from Superheroes! (Over 50 Original, Humorous and Not-So-Humorous Public Awareness TV Campaigns)".

I’m humbled and honored to sit on The Desire to Inspire Foundation's Board of Directors. I am deeply inspired by the words of Martin Luther King Jr., including this quote: “Life's most persistent and urgent question is, 'What are you doing for others?'” To learn more about my work or to contact me, please visit andrewfumento.com.