Andrew Georgiades
Demand Generation, Marketing technology, and Digital Business Strategy in New York
I am a digital business strategist and self-described “lateral thinker” who specializes in helping businesses navigate change and digital disruption by understanding people, designing products and technologies that optimize the way they work to create services, business solutions, and experiences that people love.
Over the course of my career, I have developed a rich understanding of marketing technology, digital business strategy, and business architecture methodologies. He has a proven track record in building designing and leading great digital teams that deliver large-scale customer-centric digital initiatives for fortune 100 & 500 companies using Salesforce and marketing cloud technologies that have increased revenue, managed costs, build deeper customer relationships, driven greater personalization, engagement, automation, and customer data intelligence.
Specialization:
Strategic Digital Business planning for change management, growth, transformation, digital demand generation, customer engagement, data, and marketing technology strategies that builds consensus among all stakeholders with the clarity of purpose for the path ahead.
MarTech Solution Design defines the businesses requirements needed to Integrate the organization's digital experiences and business decisions stack in ways that are reliable, cost-effective, and scalable by developing the target state, understanding the gaps and formulating the roadmap to adopting digital, data & Technology into the operating DNA of the Business.
Digital Business Designto create new capabilities and operating models that enable the organization to focus its business priorities and optimize how they scale efficiently and effectively to engage with its environment, employees, customers, and partners.
Industry Verticals: Commercial Finance, Healthcare, SaaS Technology, B2B industrial, Telecoms, CPG & Retail & Automotive.