Co-Founder in London, United Kingdom
After 17 years of corporate life, the last 4 of which were as CFO in the US for luxury fashion brand Gucci, I chose to follow my real passion - the vacation rental industry.
In December 2014 I started my own business, Touch Stay, to create great guest experiences through modern technology. And, in April 2015, I Co-Founded Guest Hook, the web's first vacation rental copywriting agency, with Jessica Vozel.
I've stayed in many hotels during business and personal travel and none come close to the overall experience of staying in a vacation rental. My family and I have met owners and property managers with a genuine love for what they do... and that translates into memorable stays for guests like us!
And finally... this industry is at an interesting moment. With the strength of the large listing and OTA sites there is a risk that vacation rentals will become commodities: price, rooms, location, reviews. Clarity and facts are critical for a guest. So too are the stories and unique selling points that lie between the lines; those gems that stir our holiday emotion and compel us guests to book... this is my passion!