As a firm believer in the school of 'Design Thinking', my personal mission is to demonstrate the importance of design, mixing it with business and social studies to develop well researched, considered ideas and products.
I thrive on new challenges and will annoyingly take on anything, I'm very broad based. I guess this comes from my rather inquisitive nature which has only grown over the last 10 years working professionally in design research and innovation. I have been managing/facilitating projects from all disciplines internally at The University of Salford as well as consultancy with several blue chip organisations.
As well as being a design thinker, I'm also a doer. After all the bean bag and post-it moments I love nothing more than to get my hands dirty prototyping and problem solving.