Andy Pierce

Dublin, Ireland

Head of Planning at MediaVest Dublin.

Strengths and primary responsibilities lie in integrated, innovative and data based communications planning.

An advocate for and promoter of a much stronger emphasis on medium and longer term communications planning, as opposed to tactical short term campaign planning.

Advertising science and theory are areas of particular interest.

  • #mediaplanning
  • #advertising
  • #strategicplanning
  • #integratedplanning
  • #mediabuying