Los Angeles, CA
Named by Business Insider as a Most Creative Person working in Social. Director of Social Strategy for Sprout Social. Author of DUMB SOCIAL. Film and Welles buff. Sometime golfer, sometime skier.
- Business Insider: Most Creative Person working in Social
- Adweek: Audi Social Chief Talks Hashtags and the Power of Twitter
- The Audi Super Bowl Tweet, the first brand to respond and the originator of 'moment marketing': Behind Audi’s Super Bowl 2013 Blackout Tweet
- SocialPros: Is Your Brand Socially Agile?
- VentureBeat: Chipotle is killing social, and we’re letting them get away with it
Audi Social Media-specific wins:
- Created Twitter's most successful campaign of all-time, #WantAnR8 (source: @joell, Twitter)
- Social Baker named Audi as the world's most engaging brand
- Audi USA named as the most engaging brand page on Facebook, worldwide, Visible Study
- Started the 'real-time marketing' movement with my Audi blackout tweet during Super Bowl 2013