Andy White

Director of Social Media in Los Angeles, California

Named by Business Insider as a Most Creative Person working in Social. Director of Social Strategy for Sprout Social. Author of DUMB SOCIAL. Film and Welles buff. Sometime golfer, sometime skier.

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Business Insider: Most Creative Person working in Social

Adweek: Audi Social Chief Talks Hashtags and the Power of Twitter

The Audi Super Bowl Tweet, the first brand to respond and the originator of 'moment marketing': Behind Audi’s Super Bowl 2013 Blackout Tweet

SocialPros: Is Your Brand Socially Agile?

VentureBeat: Chipotle is killing social, and we’re letting them get away with it

Audi Social Media-specific wins:

Created Twitter's most successful campaign of all-time, #WantAnR8 (source: @joell, Twitter)

Social Baker named Audi as the world's most engaging brand

Audi USA named as the most engaging brand page on Facebook, worldwide, Visible Study

Started the 'real-time marketing' movement with my Audi blackout tweet during Super Bowl 2013

  • Work
    • Social Media