Andy Lark

Andrew’s experience across business-to-business and consumer sectors spans building successful businesses and leading award-winning marketing programs and teams for Fortune and Times 100 companies, global technology brands, start-ups and the world’s hottest advertising and communications agencies.

During his career he has worked and lived in the majority of the world’s major markets and developed a reputation as a highly creative executive, marketing turn-around specialist, entrepreneur and authority on social media. He is a prolific writer, blogger and speaker on marketing, emerging business strategies, marketing/communications measurement, and Web 2.0.

Today, Andrew is vice president, Dell where he is charged with leading global marketing for it’s Large Enterprise group. Prior to this he lead communications, conversations, and global online – with responsibility for Dell.com – the world’s largest eCommerce site. During this time he spearheaded the company’s revitalization of it’s online presence – including it’s highly acclaimed social media strategies.

Andrew joined Dell from LogLogic – a hot technology start-up backed by Sequoia Capital, Worldview and others. Andrew lead all marketing activity as CMO and the company’s business efforts in Japan, Australia and New Zealand.

Andrew still plays an active role as Chairman of Group Lark – a consulting firm focused at the nexus of traditional and participatory technologies. Operating under the mantra “activating communities”, Group Lark advises enterprises on strategies related to Web 2.0 technologies including new product development, product extension and deployment of large scale, commercial blog, wiki, podcast and vcast projects. The company has completed consulting engagements for companies such as Southwest Airlines, Entrust, Palamida, Esphion, Visa, Textron, and Fleishman-Hillard. Andrew played a key role in the development and launch of journeytotorino.com – Visa’s first foray into the blogosphere and blog for its Olympic athletes, and, Southwest Airlines’ two hot blog properties. Group Lark is also actively engaged with a variety of Web 2.0 start-ups in developing technology, go-to-market, partnering and marketing strategies