Andy Pickup

Designer, Consultant, and UX in Hull, United Kingdom

Andy Pickup

Designer, Consultant, and UX in Hull, United Kingdom

I am a UX/UI Designer who has spent the past 17 years working on and with high street retailers and blue chip companies. My expertise lies in leading strategic, rapid and iterative design processes for mobile and web apps alongside betting and gaming platform design and SaaS platform design.

I am resolute in my desire to create digital transformation strategies within businesses using data and user testing to support every decision. I firmly believe great UX is business critical and value working with companies who have shifted their thinking to make it mission-critical to their businesses. My approach to UX is to, where possible, use heuristic techniques when creating interfaces - the user is, and should always be, the forefront of every business decision.

During my time as a consultant lead UX/UI designer and Head of Design I have become proficient in analysing users and data, A/B and multi variant testing, rapid prototype testing (mobile, tablet, desktop) and have had the pleasure of working with and managing large, often international teams of developers and designers.

  • #branddesignmanagement
  • #ecommerce
  • #multi-channelmarketing
  • #brandcampaignstrategy
  • #conversionrateoptimisation
  • Work
    • Conversion Led UX Consultant
  • Education
    • Graphic Arts & Design - Leeds Metropolitan University