In The 80’s Ruffell was a highly successful Professional BMX Cyclist, accolades include; 5 Time UK Champion, European Racing & Freestyle Champion, UK ‘Young Sportsman Of The Year’ World Record Holder and is a Euro BMX Hall Of Famer.
His first experience of running events came at age 17 when he created and produced the first ever ‘European BMX Freestyle Championships’ quickly followed by ‘The HoleShot Championships’ credited as the worlds first multi discipline extreme sports competition (10 years before the X Games) HoleShot ran for 4 years in London and featured world famous skateboard and BMX stars like Tony Hawk, Christian Hosoi, Matt Hoffman, Dennis McCoy & Many others..
Ruffell also developed a very successful career in Television hosting six seasons of ‘BMX Beat’ and three seasons of ‘The Kelloggs BMX Racing Champs’ both on National UK TV. He racked up over 500 TV appearances and starred in many TV Commercials for brands like Kellogg’s Cornflakes and Ready Brek.
By The 90’s Andy traveled the world producing in-flight entertainment for Cathay Pacific & British Airways as well as commercials and corporate video for Cunard Line & MasterCard.
In 1995 he Co-Created ‘The MasterCard MOBO Awards’ Europe’s First Urban Music Awards Show London UK – ITV / Channel 4 / BBC. In the 2000’s Ruffell Founded / Exec Produced ‘Dancestar The World Dance Music Awards’ London UK. ‘Dancestar The American Dance Music Awards’ Miami USA, still the only EDM event in history to be broadcast around the world in 54 countries on networks inc. MTV2 USA, MTV Europe, Channel 4 UK, Star TV Asia.
In 2002 he Co-Founded ‘A3TV’ The World’s First EDM TV Platform that broadcast from Key West to West Palm Beach in 5m Households. A3TV has since morphed into A3Network on YouTube, which has recently celebrated 1 Billion Video Views across 12 channels.
Currently Andy is CEO of 5th & Ocean Group, one of the most respected EDM video producers in the world, Andy overseas productions in Miami, New York, Las Vegas & Los Angeles for clients including: Avicii, Thomas Gold, Swedish House Mafia, LIV, Marquee, Space, LAVO, and many other high profile clubs and DJ’s.
A3 Network is part of 5th & Ocean Group and is a large distribution platform for Electronic Music with 30m plus views a month on YouTube across multiple channels..