Consider the following: research shows that over 90% of the information we take in is visual, and that our brain processes these visuals sixty thousand times faster than text. There's a reason that all the top companies market using video: it's effective. There have been countless hours of research poured into this subject, so let's demonstrate the effectiveness of video with a few more statistics:
People retain an astounding 95% of a message delivered through video, versus 10% through text; video used together with email increases click through rates by over 90%; it's up to fifty times easier to achieve a page one Google ranking with video; and if you have a landing page that uses a video, you will enjoy up to 800% more conversion over using a landing page that doesn't have a video. And that's just a small sampling of the benefits of video.
Whether your goal is reaching out to new audiences, driving and creating a higher level of engagement with your customers, or cutting through and stripping away the clutter of competing messages or offers, video is the answer. There are a lot of video services out there that offer ways to maximize the effectiveness of your videos. Beginning options like YouTube, Vimeo, and other video sharing sites are great for getting started. But to truly unlock the potential of video, you need a dedicated online video platform. You'll be able to target your customers, have detailed analytics that let you know how much engagement you're creating with your customers, and be able to leave all the technical formatting of videos to the power of the online video platform.
If you're marketing without tapping the power of video, you're hurting the overall effectiveness of your marketing. You need to be able to engage and connect with your customer, and the most effective method you have is video.