With more than 20 years of experience, the focus of work is in corporate, business, brands and identity strategies and development. Managed projects in more than 25 countries around the world. Currently as Managing Director of Cato Partners Europe. Have published more than 150 specialized articles related with Branding, Design, Marketing, Communications and New Trends. Professor at the Executive MBA of Marketing at Instituto de Empresa (IE) and at the Executive Master in Fashion Retail Management of Univeridad de Barcelona. Speaker in Europe and Latin America. Main goal: make Ideas come true.