Andy Vitale

Design Principal, UX in Saint Paul, Minnesota

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I am the Director of User Experience at Polaris Industries, a global powersports leader, responsible for leading user experience design across Polaris’ innovative product lines. I am focused on translating human insights into actionable experiences that fuel the passion of riders, workers and outdoor enthusiasts.

I hold a Master’s Degree in User Experience Design and almost 20 years of experience, having held multiple roles as a designer, entrepreneur, education department chair, and design leader. With a proven ability to lead change and process improvements, I have developed strategies and design solutions for diverse organizations ranging from startups to Fortune ranked companies. I am a relentless user experience evangelist, with a passion for cognitive thinking and humanizing technology, driven by a user-centered passion that takes a team, and its products, from good to great.

Aside from my primary role at Polaris, I am an adjunct professor for Kent State University’s User Experience Design graduate degree program. I often write about design and speak at conferences and events.

  • #ux
  • #design
  • #interactiondesign
  • #luchalibre
  • Work
    • Polaris Industries