Angélica Vidarte

Growing Brands through Creativity in London, United Kingdom

Angélica Vidarte

Growing Brands through Creativity in London, United Kingdom

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Angélica is an endangered tropical species. She was born in Colombia, where life was an eternal summer… at the age of 18 she flies to Spain and survives the first 15 winters of her life…

Not happy enough, and against her survival instinct, she gets into the world of advertising … and spends over 12 years working as a Creative Director in different agencies. Many executives try to hunt her; nevertheless she survives…

Her organism developed surprising mechanisms to adapt to the new surroundings, but the south of Spain’s warm winters were not challenging enough to test her species and she migrates to London in 2013.

Facing frozen winds under London’s grey sky she starts a new adventure, this time helping agencies to create meaningful connections with brands to grow their business.

Her genes still crave for a spot of sunlight but she has survived a few British winters now and as long as she can keep her inner flame burning she knows she’ll be alright.