Main expertise areas
Design of Strategic Marketing Plan and goal setting.
Design of BTL plans (merchandising, events, promotional campaigns).
Management teams. Leadership and motivation.
Prospecting customers and competition analysis.
Logistics management and point of sale promotional.
Control and monitoring of results.
Negotiation of large accounts.
Corporate (off/on line) and community management
Brand Management and Brand Content.
Business Social Media.
Communication annual plans.
Business Communications. Advertorials.
Departmental and multidisciplinary teams coordination.
Production (video, catalogs, corporate books, photography, fashion).
Press Releases. Copywriting.
Internal communication (host book, intranet, social networking, ...).
Web sites structure and framework.
Positioning and dissemination of web sites.
Reputation management online.
Public representation of the company.
Corporate communicatión on-line/off-line courses (university, private academy, training companies).