I’m an MBA from the Warwick Business School, with 10 years of experience in Brand Development, Integrated Marketing Communication, and Marketing Strategy. I have been a senior-level agency-side brand-custodian, with experience on over 60 known F-500 and Indian brands, from across 25+ industry categories.
I have worked on global/regional brand-spends and led 5-15 member teams on brand life-cycle activities for known names such as GSK, P&G, BAT, Diageo, Deutsche Bank, Emirates, GE Healthcare, Microsoft, Symantec, Belkin, BOC Gases, Shell, Suzuki, ITC, Career Launcher, Amity Education Group, among others - directly contributing to their growth and consolidation in respective segments/markets.
Being an experienced manager from an innovation-rich industry, and a global MBA resource, I can impact a business's top-line growth through knowledge, planning, innovation, implementation, and a global business network.
(Follow me on twitter @betweenthelynes for the latest feed on marketing, innovation and consumer-trends.)