London, United Kingdom
Smit is a budding public relations and visual merchandising executive experienced in managing and curating cross platform art projects and putting them into successful practice. She is focused on the creation of, and issues surrounding, retail and brand identity management. Anika is engaged in becoming a creative pioneer and vanguard for intricate design practices and the Arts and Crafts movement. She is critically and strategically focused on understanding consumer preferences in order to foster innovative and sustainable design environments for mass-consumption. Notably, Anika is also a fine artist and published author offering a hyper-realized sense of global cultural criticism and communication through artistry.