Anil Batra is Vice President of Business Consulting at iJento, an interactive agency in Seattle. Anil has over 13 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. In his current role Anil helps companies use Multichannel data to improve business results. In past, Anil has worked at POP, Ascentium, ZAAZ, and Audience Science (formerly Revenue Science), a Behavioral Targeting company. Anil has helped several fortune 500 customers effectively use web analytics and increase their ROI on the web. Anil has worked with customers such as Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, Realnetworks, Starbucks, and TheStreet.com. Anil holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle. Anil is the author of one of the top Blogs (webanalysis.blogspot.com) in Web Analytics and Behavioral Targeting and speaker at various online marketing conferences including eMetrics.