Anil Kamath is the founder and primary architect of Efficient Frontier, a leading digital ad buying and optimization platform that pioneered the use of portfolio theory to drive return on ad spend for advertisers. Anil Kamath led the product and technology innovations at Efficient Frontier until its acquisition by Adobe Systems. Before Efficient Frontier, Anil founded eBoodle an ecommerce company providing comparison shopping and digital wallet services, that was acquired by Bizrate/Shopzilla. Anil was Vice President of International Equity Trading at D. E. Shaw & Co, a hedge fund that specializes in using quantitative models for program trading. Anil has also worked at Bell Labs and has a master's and a Ph.D. in computer science from Stanford University. He has authored multiple technical papers in the area of optimization and also has several patents.