Anil Tanwar

I am a self-driven professional with more than 6 years of experience in diverse realms of online marketing, with proven expertise in Search Engine Optimization and Social Media Management. Committed to excellence, I work passionately on every project, while ensuring all initiatives are precisely aligned with campaign objectives. Over the years, I have gained an in-depth understanding of how different contributing elements come together to drive digital engagements, which I leverage to formulate progressive strategies based on client specifications.

Specialties:

Analysis & Strategizing: Analyzing website architecture and existing marketing protocols, to determine the areas of improvement, and create a roadmap of tailored strategies.

On-Site Optimization:In-depth analysis of the complete website, with an acute focus on design, content, link profile, features and functionalities, and other vital aspects.

Off-page Optimization: Planning and implementing sustainable off-page optimization strategies to augment websites link profile and improve its visibility in relevant SERPs.

Competitive Analysis: Analyzing competitor websites and their promotion strategies, utilizing various online tools.

Keyword Analysis: Using Google AdWords keyword planner and SEMrush, to identify the most promising keywords to be targeted in client campaigns.

Social Media Optimization:Developing content distribution strategies and creating posts for various social media platforms on the latest relevant trends.

Email Marketing:Data research on various online platforms, such as LinkedIn, Data.com, ZoomInfo, SalesGenie, and Hoovers, to generate qualified leads for B2B & B2C entities.

Tools:

During the last 6 years, have gained an in-depth knowledge about numerous digital marketing tools, including but not limited to:

• Google Analytics

• Google Webmaster

• Google AdWords

• SEMrush

• Open Site Explorer (MOZ)

• Ahrefs

• WooRank

• Screaming Frog

• Majestic

• Bufferaap

• MailChimp